If you’re dreaming of a getaway where history whispers from cobbled streets, nature stretches as far as the eye can see, and local charm flows like the waters of Lake Vänern—Mariestad is calling.
Tucked away in Västra Götaland County, Mariestad is often overlooked in favour of Sweden’s larger cities, but those in the know understand its magic. Known as “The Pearl of Lake Vänern,” this picturesque town blends centuries-old architecture, serene waterside beauty, and a uniquely relaxed Swedish lifestyle.
A Journey Through Time
Mariestad’s Old Town (Gamla Stan) is a time capsule of well-preserved wooden houses, winding alleys, and colourful façades that date back to the 16th and 17th centuries. The crown jewel is undoubtedly Mariestad Cathedral, an impressive Gothic-style church completed in 1625. Unlike many Swedish churches, it was never converted into a bishop’s seat, giving it an intriguing status as Sweden’s only “cathedral without a bishop.”
As you stroll the cobblestones, the scent of flowers from hidden gardens mingles with the salty-sweet breeze from the lake. You’ll pass quaint cafes, artisan shops, and charming courtyards—perfect spots to pause and take it all in.
Nature, Naturally
Set on the eastern shore of Lake Vänern, the largest lake in the EU, Mariestad is a haven for nature lovers and outdoor adventurers. The archipelago just offshore invites kayaking, fishing, and island-hopping, while the Ekopark Halle-Hunneberg, a short drive away, offers scenic hikes, moose safaris, and breathtaking viewpoints.
In the warmer months, locals and visitors alike head to Sandviken Beach for swimming, picnics, and that elusive northern sun. For cyclists, the Göta Canal trail and the scenic Vänerleden cycle route provide the perfect balance of exercise and awe-inspiring views.
Taste the Local Life
Mariestad’s culinary scene reflects its connection to the land and lake. Try freshly caught fish, local game, or seasonal produce at one of the many lakeside restaurants.
Of course, no trip to Mariestad would be complete without tasting its namesake beer. Brewed here since 1848, Mariestads Export is one of Sweden’s most beloved lagers—best enjoyed with a view of the sunset over Vänern.
Creativity and Curiosities
Mariestad has a thriving creative community. Local galleries and workshops often open their doors to visitors, and events like Konstnatten (“The Art Night”) transform the town into a glowing celebration of light, art, and community.
For something truly unique, don’t miss the Bohemian Emporium by LEYLA SALM, an eclectic boutique blending bohemian art, antiques, and curiosities. It’s a treasure trove for the creatively inclined—and a perfect example of the kind of surprises Mariestad loves to hide in plain sight.
Getting There & Staying Awhile
Mariestad is easily reached by train from Gothenburg (under 2 hours) or Stockholm (3–4 hours), and the journey itself is a visual delight. Once here, everything in town is walkable—or cycle-friendly if you want to explore further afield.
Accommodation ranges from cosy lakeside cabins to charming B&Bs in historic buildings. For a romantic stay, consider booking a room in one of the town’s heritage houses or even a night on a floating hotel on the lake.
Why Mariestad?
Because in a world of fast-paced cities and overly curated travel experiences, Mariestad offers something refreshingly real: a connection to history, nature, and local life that’s both grounding and inspiring.
So pack your camera, bring your curiosity, and prepare to fall under the quiet, unassuming spell of Mariestad—Sweden’s best-kept secret.
